Why Do You Want to Work Here (Sample Answers Included)

Why Do You Want to Work Here (Sample Answers Included) What seems like a simple enough question can stump most professionals into wondering how to answer “Why Do You Want to Work Here?”.It can’t be as simple as answering “I was interested in the position, hence I applied for the job.”So, what does the hiring manager look for in an interviewee when asking this question.Let’s learn more about this age-old interview question in the following sections.WHY DO INTERVIEWERS ASK, “WHY DO YOU WANT TO WORK HERE?”9 out of 10 times, a hiring manager is bound to ask the candidate this very question.Although it may seem sarcastic by the hiring manager to be asking an obvious question, we assure you, it’s sincere.Now onto the question â€" the interviewer needs to understand if you fit well with their work culture and if you’re the right candidate to hire for the position.Having the right technical knowledge isn’t enough in the modern business world, interviewers are tasked to hire candidates with the right mentality and motivation for the job. A candidate requires â€"Ability to complete tasks on timeHave a certain number of soft skills â€"communication, critical-thinking, problem-solving, etc.Motivation to grow your technical skills on your own timeLet’s breakdown the question into two important criteria to better help you understand the right way of answering the question.Why are you interested in the Company? Ask yourself â€" why do you think your position best fits with the company’s requirement?Do you share the same goals with the company?What motivated you to apply for the company in the first place?Once you’re able to find the answers to these questions, you can better figure out what aspects of the company appealed to you.Why are you interested in the job?Are you someone trying to make ends meet?Is this a temporary career path that you intend to pursue for a few years?Hiring managers like to know if their candidates are best suited for a long-term commitment or they wish to pursue other companie s after a span of 1-2 years.Depending on your commitment, the company may not wish to hire candidates on a short-term basis and may simply reject your application.The following two questions make it clear as to why you would want to work in a company and what is attractive about the job position offered.While answering, it’s necessary to portray your passion for the work instead of looking at the job as a way to make money. HOW TO BEST PREPARE TO ANSWER THE QUESTIONConduct researchBeing informed about the company that you are applying for provides you with knowledge on how to answer better.Study the company’s background, values, senior team members, and create an answer based on the company’s mission projecting your desire to achieve those values.Spend time analyzing the “About me” page on the company’s website, understand the vision of the company and what type of employees work in its offices.Once you’ve data mined the entire history of the company, you’re in a bet ter position to provide an answer to the question.LinkedIn company profiles offer much needed information on the type of hires the company has made recently and what positions are in high demand. It also provides statistics, recent promotions, related companies, and former employees of the company.Every company usually has a personal blog with achievements, milestones, and other important news. Reading the company’s blog is one of the best ways to attain information not visible to the naked eye. You can then quote a recent achievement and mention how it motivated you enough to approach the company for a job.By gaining information on the company, you gain an interview edge over other candidates.Another important factor is to read reviews left by former employees in websites such as Glassdoor. Knowing the background of the company puts you in a better position to personalize your answer based on research.Show your valueAs a professional, you need to demonstrate and match your skills to the requirement of the company.You need to sound attractive describing your key skills and in what way the company benefits from utilizing them. Sell your services!Don’t sound monotonous and talk entirely about your technical skills.Your interviewer understands you’re an expert at what you do and he doesn’t need you to re-read what’s already mentioned on the resume.Instead, talk about your soft skills and mention a story on how you converted a query into a lead.An interesting story can keep your interviewer on his toes and he will be interested in knowing exactly why you want to join the company.Culture consultant Steve Langerud recommends sticking to answers related to work culture and presenting your lifelong career dream in simple sentences. This automatically lets the hiring manager understand why you’d make an ideal fit for their company.Keep up with Current TrendsA big turn off for interviewer’s is when the candidate utilizes outdated trends to show why they wa nt to work in the company.Keep up to date with the latest and upcoming trends to demonstrate your professional side of things.Jennifer Malach from 20/20 Career Solutions shares an experience she had with a candidate who applied for the Accounting Manager position and how she pointed out the fact that the company needed a current trend of accounting skills and showed a flaw within the company.This immediately put the candidate in the hotspot of being selected for her presence of mind in spotting a weakness within the company.If you give an example on why the company needs your expertise or where the company is currently facing an issue, your hiring manager may just find you interesting enough to shortlist your name.4 MISTAKES TO AVOID WHEN ANSWERING THE QUESTIONMistake 1. Too GenericOften when hiring managers are interviewing candidates, they are used to hearing vague and over enthusiastic responses from desperate job-hungry entrants that don’t really answer the question.Answers li ke “Because it’s the best company to work for and I would be great for this position.” â€" aren’t really what the hiring manager wants to hear. You need to describe what makes the company “best” and why your position would be “great” for the company.Generic responses usually showcase that the candidate has no idea about the company and that they haven’t done any background research.It’s an easy way for interviewers to reject the candidate upfront without needing to follow up with another interview round.Mistake 2. Inappropriate Humor“You guys look like you could need a hardworking professional like myself in this company” â€" A response such as this is sure to backfire, and you’ll be shown the door.Keep the humor down and don’t try to shame the company in a negative light.It’s alright to be a wise man and dim down the seriousness in an interview but trying to sound arrogant and obnoxious will hurt your chances big time.Introduce light humor such as “I wish I spent more time rehearsing in front of the mirror for the interview instead of showing up 2 hours before the interview time”.According to researcher Anindya Sen, humor has two representative sides â€" one that brings out the positive and cognitive response from listeners and other that isn’t necessarily accepted by a wide audience.Using this study, we can state that utilizing humor that is positive to the conversation is the right way to engage in dialogue with your interviewer.It’s alright to make snide remarks enough to lighten the mood. The interviewer will also identify the playful side of you and will certainly take into consideration your ability to lessen tension among the team members in the company.However, when you have no idea of the kind of humor that pushes the boundary too far, it’s best to follow a simplistic and disciplined approach and stick to the basics.Mistake 3. Being Too Honest“I desperately need the money and I am trying all the companies I c an for a job, your company just happens to be one of the many” â€" While being honest has its own perks, during an interview, its best to keep your personal interests to yourself and demonstrate your professional side to the interviewer.Every individual has financial constraints and by openly talking about your problems with your interviewer, you begin to demonstrate that the job takes 2nd fiddle to your financial problems.No company will hire an employee that is only looking to make their ends meet. Your interviewer is most likely going to sympathize with your situation but you’re never going to get a job.Ensure you focus on your professional side and offer your expertise while hiding your financial burden when talking about why you want to work with the company.Mistake 4. Stammering and Stuttering a LotBeing nervous is a part and parcel of being a human.Constantly stuttering and stammering portrays you as an individual that lacks confidence and the company will think twice bef ore they offer a position to a person that isn’t sure about what he wants.For example, take the role of an interviewer, imagine a candidate just walked into your office and you were presented with the following dialogue â€"You â€" “Welcome, Have a seat.”Candidate â€" “Uh….Thaaa..n…nk …yo..u..”You â€" “There’s absolutely no need to be nervous, so I’d like to know why do you want to work here?”Candidate â€" “Uh…yeaa…sure…Welll…I….lov …ee..um…to worrk in yourrr…..compan..ny be….ca..usee.” Can you see the problem here?If it’s taking the whole day to try and understand what a nervous candidate is talking about, imagine if they were hired and had to work with other team members in a live work environment â€" not going to happen!Brushing up on your communication skills is important, if you are prone to stammering in a nervous situation, it’s time to work on it. Changes such as â€"Rehearsing in front of the mirrorVisualizing an interviewWatc hing personality grooming videos or visiting personality workshops to improve your overall behaviorSAMPLE RESPONSES FOR “WHY DO YOU WANT TO WORK HERE”Response 1.“I’d like to provide my 5 years of marketing experience to a company that is renowned in the digital marketing world. Former employees have vouched for the values of the company and how candidates are encouraged to share their ideas to come up with new solutions for an ongoing project. It’s for this reason that I have picked your company as my preferred choice of employment.”Case ScenarioThe candidate in the following response identifies with the company as being a favorable place for employment.He feels the company offers employees with the freedom to come up with their own unique ideas to contribute without being restricted by the senior management and hence, he prefers to work in a company that promotes creativity.The candidate also mentions that former employees have provided valuable positive feedback about the company and this helped him make a decision in seeking employment with the respective organization.The hiring manager now understands that the candidate has over 5 years of experience in his field along with a valid reason for working in the company.Response 2.“I read about the company’s recent achievements in Business Week’s featured article and how the organization rewards hard-working employees with company stocks. I consider myself an innovator and my resume has all my accomplishments listed, I hope I too can someday be a part of the hardworking team that has made the company a shining success”Case ScenarioThe candidate is looking to provide his expertise and hopes to become a hardworking member of the team to receive a small portion of the company’s shares. Immediately the hiring manager understands that the candidate in question is looking to work for a longer duration to achieve the necessary accomplishments.Another reason to impress the interviewer is the fact that the candidate is well-read and up-to-date with the latest articles in magazines.Being alert and updated with news is a foremost quality that organizations tend to take notice while interviewing new recruits.Response 3.“I’ve got a proven track record and have experience in working with the latest innovative software related to the industry. I have experience in dealing with difficult working conditions and hence, can begin producing results within the 1st month of recruitment. For more information, you can inquire about my feedback from my past co-workers and senior managers on the quality of my work. The reason I want to join your company is to keep up-to-date with trends”Case ScenarioThis type of response oozes with confidence and the candidate is asking the hiring manager to contact any past managers and employees for a positive feedback.He also provides a track record on the portfolio for the hiring manager to validate.The response is great in demonstrating to your hir ing manager that there’s nothing to hide and everyone you’ve worked with can vouch for your good work ethics.The reason for joining the company is as simple as remaining relevant in the field and that you prefer working with companies that take current technology seriously. FINAL THOUGHTSThe question â€" “Why Do You Want to Work Here?” may seem simple enough to answer, however, on further inspection, many candidates have realized that by not being prepared they have lost a shot at the job for not being able to answer this very question.This is a topic that hiring managers will never stop asking as it can stump the dullest of candidates and bring out the best of answers from the prepared entrants.So be among the latter and prepare your own unique answer using the following advice and seal your position in the company.

Testing Ought To Be Restricted - Free Essay Example

Sample details Pages: 2 Words: 534 Downloads: 6 Date added: 2019/04/12 Category Biology Essay Level High school Tags: Animal Testing Essay Did you like this example? In American culture numerous gatherings and associations are discussing regardless of whether creature testing ought to be restricted. While individuals trust that there are reasons why creature testing ought to be done, they are exceptionally seen to be a minority gathering. A few specialists share the conviction creature testing to be ethically off-base. Different specialists additionally trust that there are different alternatives accessible. In this work, we will examine the advantages and drawbacks of creature testing. There are numerous upsides and downsides to the act of creature testing. Sadly, neither appear to completely tip the scale to a side that satisfies everybody â€Å" including the overall population, government and researchers. The real genius for creature testing is that it helps specialists in discovering medications and medicines to enhance wellbeing and drug. Numerous medicinal medications have been made conceivable by creature testing, including disease and HIV drugs, insulin, anti-microbials, antibodies and some more. It is thus that creature testing is viewed as crucial for enhancing human wellbeing, additionally it is likewise why mainstream researchers and numerous individuals from people in general help its utilization. Don’t waste time! Our writers will create an original "Testing Ought To Be Restricted" essay for you Create order The shocking viewpoint is that a large number of these creatures gotten tests for substances that will never really observe endorsement or open utilization and utilize. It is this part of creature testing that many view as a noteworthy negative against the training. As it appears that the creature passed on futile on the grounds that no immediate advantage to people happened. In creature testing, endless creatures are probed and afterward slaughtered after their utilization. Others are harmed will even now experience the rest of their lives in bondage. Researchers ordinarily utilize creatures for testing purposes since they are viewed as like people. All things considered, scientists do perceive the constraints and contrasts, however the testing is done on creatures since they are believed to be the nearest match and best one with respect to applying this information to people. Another vital perspective to note is that creature testing guarantees the wellbeing of medications and numerous different substances people utilize or are presented to consistently. Medications specifically can convey critical perils with their utilization yet creature testing enables scientists to at first measure the security of medications before beginning preliminaries on people. This implies human mischief is decreased, also the lives that are spared â€Å" not just from shirking of the risks of medications but since the medications themselves spare lives and in addition enhance the nature of human life. The fundamental feedback here, as a rule, is that some trust creature testing is problematic. Following on that feedback is the preface that since creatures are in an unnatural domain, they will be under pressure. Along these lines, they wont respond to the medications similarly contrasted with their potential response in a regular habitat. In actuality, there have been various examinations that demonstrate the advantages to keeping a creature in its regular natural surroundings as the tests are managed. While there are various advantages and disadvantages of creature testing, the moral perspective dominates them two. In the last investigation, feeling might be a definitive deciding variable in whether a man trusts the advantages of creature testing exceed the issues related with the training.

Joseph Stalin Essay example - 1133 Words

Joseph Stalin, whose real name is Iosif Vissarionovich Dzhugashvili, was born on December 21, 1879 in the small town of Gori, Georgia. His family was poor and he was the only child of four to survive. His father was a shoemaker. He was a heavy drinker and died from wounds in a brawl when Stalin was 11 years old. His mother was a pious and hardworking woman. She wanted her son to have a good life so she entered him into priesthood. He attended elementary school run by the Orthodox Church and went on to the Orthodox theological seminary in Tiflis. There he joined a secret study group that opposed the Russian tsarist government. They discussed the radical ideas of Karl Marx and Stalin became a devout Marxist. Eventually, Stalin was expelled†¦show more content†¦Weakened by four long years of war the tsarist regime collapsed and a Provisional Government was set up to maintain control. In October of 1917 the Bolsheviks overthrew the provisional government and took over Moscow. Th en in 1918 the Treaty of Brest-Litovsk made Russia give up large tracts of land to lots of countries. Then a civil war erupted between Bolsheviks, Reds, and anti-Bolsheviks, Whites. In northern Russia, British, French, and U.S troops are capturing cities, as well as in the Russian Far East. Then Russia declares a policy of war communism with the state taking control of the whole economy causing millions of peasants to starve to death because the army confiscates grain for it own needs. Lenin proposes New Economic Policy which partially returns the market economy and provides a period of stability. A union treaty joins Russia, Ukraine, Belarus, and the Transcaucasia into the Soviet Union. The Soviet Union adopts a constitution based on dictatorship of the working class and the public ownership of land and the means of production. When Lenin dies, Joseph Stalin takes over. Stalin takes the situation of the Soviet Union and uses it to make himself in absolute control of the country. Jo seph Stalin becomes a Totalitarian dictator by maneuvering to establish a powerful place in the party. By 1901, Stalin was a member in the Social Democratic Party. Then it split into two separate parties. Stalin supported the moreShow MoreRelatedEssay Joseph Stalin3070 Words   |  13 PagesJoseph Stalin Joseph Stalin was one of the biggest mass murderers of the twentieth century. From the purges in the Red Army to forced relocations, Stalin had the blood of millions on his hands. This essay is not going to debate the fact that this was indeed a brutal and power hungry individual, because he was indeed just that. 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Marketing Communication McDonalds Free Essays

McDonald’s Corporation is the world’s largest fast food chain, selling primarily hamburgers, chicken, french fries and carbonated drinks; and more recently salads, fruit and carrot sticks. The business was founded in 1940 with a restaurant opened by siblings Dick and Mac McDonald. It was their introduction of the â€Å"Speedee Service System† in 1948 that established the principles of the fast-food restaurant. We will write a custom essay sample on Marketing Communication McDonalds or any similar topic only for you Order Now However, the company today dates its â€Å"founding† to the opening of CEO Ray Kroc’s first franchised restaurant, the company’s ninth, in 1955. He opened his first McDonald’s in Des Plaines, Illinois in April 1955 (Wikipedia). McDonald’s is one of the world’s largest brand for a reason. They take marketing communications seriously. McDonald’s spends billions of dollars with outside advertising and promotional agencies to communicate to its customers. According to Allison Perlik (2005), McDonald’s relies highly on targeted advertising and marketing communications and this is a central reason it is one of the world’s best-known brands. San Francisco-based researcher Interbrand ranked it 7th among the 100 most powerful brands in the world last year. It values the McDonald’s brand at $25 billion, up 1% (and up one notch in the ranking) from 2003 thanks to the chain’s sales rebound (Perlik, 2005). McDonald’s has had its deepest impact as a marketer has been through the variety of its messages to consumers. Larry Light’s (McDonald’s Global Marketing Officer) term for the company’s marketing strategy is â€Å"brand journalism† which means telling different stories to several demographic groups through a variety of media, while ensuring that all those communications reinforce a single brand image. For decades, McDonald’s has simultaneously addressed kids, teens, Marketing Communication McDonalds  adults, moms, parents, grandparents, African Americans, Latinos, Asians and others with marketing meant to connect the brand with people’s lives (Perlik, 2005). The most recent campaign the fastfood giant deployed is i’m lovin’ it. According to Wikepedia, this is an international branding campaign by primarily aimed at people aged 15-24. It was created by Heye Partner, a longtime McDonald’s agency based in Unterhaching, Germany, near Munich, and a member of the DDB Worldwide Communications Group, Inc. It was the company’s first global advertising campaign and was launched in Munich, Germany on September 2, 2003, under the German title ich liebe es. The English part of the campaign was launched on September 29, 2003 with the music of Tom Batoy and Franco Tortora (Mona Davis Music) and vocals by Justin Timberlake in which the slogan appears used in many of the introductory spots. The campaign is proving to be successful as it is being popularly used around the globe. Another strategy the company has been carrying out is â€Å"standardization†. This means replicating its menu and look across the world. But the truth is that there always has been a restlessness at McDonald’s, leading it to explore variations in both menu and building style. It started in the 1960s when Ray Kroc began installing outdoor seating in new units, transforming what had been a drive-in concept to a restaurant. Indoor seating, drive-thru windows, play areas for kids and other modifications followed. Limited-menu kiosks under such names as McSnack Spot, McTreat Spot and McStop have been tested with varying success. In the last 15 years, changes in consumer eating habits and in the restaurant industry have led McDonald’s to test some radical departures from its standard design (Perlik, 2005). Marketing Communication McDonalds The span of McDonald’s target market is very wide. As mentioned above, McDonald’s reaches different age brackets through the use of â€Å"brand journalism†. For instance, they had a tagline â€Å"You need a Break†. This is intended for adults who are busy working and are looking for a happy time, and McDonald’s delivers that. There are a number of reasons why people love McDonald’s and why they have served millions of burgers to millions of people. It could be that people still want their food fast and instantly, without sacrificing the taste, and at the same time, having fun. For the kids, they love the characters and definitely, the happy meal. This toy inside a meal is one of the most successful promotional strategies of McDonald’s. Its competitors like Carl’s Jr. and Burger King have directed advertising towards a different demographic – young teenage and college-age men – with trendy, often sexualised, imagery and messages that target men’s supposed desire for large, meat-filled burgers and rich, satisfying food. In 2005, for example, Carl’s Jr. debuted a controversial ad featuring a bikini-clad Paris Hilton writhing sensuously on an expensive Bentley luxury car while enjoying a large burger. The ad provoked outrage from a number of groups, but Carl’s Jr. sales climbed impressively (Wikipedia). Others may try but no one beats McDonald’s in being able to serve both kids and adults. The company, unlike Carl’s Jr. and Burger King, need not choose which specific market to serve. However, the culture of healthy eating is becoming a threat to fast food chains, even our giant McDonald’s. All of a sudden the country has gone into ‘health’ overdrive. The government published a White Paper called  Ã¢â‚¬Å"Choosing Health†, that revealed their plans to invest money into better advertising campaigns promoting healthy eating in children. Unsurprisingly, Z-lists celebrities jumped on the band wagon and have either released a book or a workout video (Goldie, 2006). Goldie adds that as a result of this ongoing obesity debate, McDonald’s and the fast-food Marketing Communication McDonalds  industry as a whole saw itself on the receiving end of negative publicity and suffered major criticism for providing unhealthy food. 2004 was the first year McDonald’s announced a loss in profits, coinciding with the release of the film documentary â€Å"Super Size Me† in July. The film follows the journey of Morgan Spurlock, who set out to discover the implications of eating nothing but Maccy D’s for a whole month, following three rules: he could only eat what was available, no super-sizing unless offered, and he had to eat every item on the menu at least once. Although the healthy eating trend is posing a threat to McDonald’s, Ronald and his friends are here to stay. I believe that McDonald’s marketing communications spears through this trend and reaches the hearts and palettes of millions of kids and adults worldwide through their campaigns. McDonald’s successfully gives us a reason every now and then why we should go there and bring our kids with us. It is not only food that people love in McDonald’s but the culture, feeling, and happiness that it has seeded for the past 50 years in millions of kids and kids at heart. Bibliography: Perlik, A 2005, ‘Redefining McDonald’s’, Rimag.com, viewed 12 December 2006, http://www.rimag.com/archives/2005/03a/design.asp. Perlik, A 2005, ‘McDonald’s 50th: Marketing’, Rimag.com, viewed 12 December 2006, http://www.rimag.com/archives/2005/03a/marketing.asp. Goldie, C 2004, ‘McDonalds, healthy eating, and the Happy Meal of the future’, Public Sphere, 12 December 2006, http://publicsphere.typepad.com/behindthespin/2006/02/mcdonalds_healt.html. ‘McDonalds’, Wikipedia, 12 December 2006, http://en.wikipedia.org/wiki/McDonald%27s. ‘Im lovin it’, Wikipedia, 12 December 2006, http://en.wikip How to cite Marketing Communication McDonalds, Essay examples

Marketing Communication McDonalds Free Essays

McDonald’s Corporation is the world’s largest fast food chain, selling primarily hamburgers, chicken, french fries and carbonated drinks; and more recently salads, fruit and carrot sticks. The business was founded in 1940 with a restaurant opened by siblings Dick and Mac McDonald. It was their introduction of the â€Å"Speedee Service System† in 1948 that established the principles of the fast-food restaurant. We will write a custom essay sample on Marketing Communication McDonalds or any similar topic only for you Order Now However, the company today dates its â€Å"founding† to the opening of CEO Ray Kroc’s first franchised restaurant, the company’s ninth, in 1955. He opened his first McDonald’s in Des Plaines, Illinois in April 1955 (Wikipedia). McDonald’s is one of the world’s largest brand for a reason. They take marketing communications seriously. McDonald’s spends billions of dollars with outside advertising and promotional agencies to communicate to its customers. According to Allison Perlik (2005), McDonald’s relies highly on targeted advertising and marketing communications and this is a central reason it is one of the world’s best-known brands. San Francisco-based researcher Interbrand ranked it 7th among the 100 most powerful brands in the world last year. It values the McDonald’s brand at $25 billion, up 1% (and up one notch in the ranking) from 2003 thanks to the chain’s sales rebound (Perlik, 2005). McDonald’s has had its deepest impact as a marketer has been through the variety of its messages to consumers. Larry Light’s (McDonald’s Global Marketing Officer) term for the company’s marketing strategy is â€Å"brand journalism† which means telling different stories to several demographic groups through a variety of media, while ensuring that all those communications reinforce a single brand image. For decades, McDonald’s has simultaneously addressed kids, teens, Marketing Communication McDonalds  adults, moms, parents, grandparents, African Americans, Latinos, Asians and others with marketing meant to connect the brand with people’s lives (Perlik, 2005). The most recent campaign the fastfood giant deployed is i’m lovin’ it. According to Wikepedia, this is an international branding campaign by primarily aimed at people aged 15-24. It was created by Heye Partner, a longtime McDonald’s agency based in Unterhaching, Germany, near Munich, and a member of the DDB Worldwide Communications Group, Inc. It was the company’s first global advertising campaign and was launched in Munich, Germany on September 2, 2003, under the German title ich liebe es. The English part of the campaign was launched on September 29, 2003 with the music of Tom Batoy and Franco Tortora (Mona Davis Music) and vocals by Justin Timberlake in which the slogan appears used in many of the introductory spots. The campaign is proving to be successful as it is being popularly used around the globe. Another strategy the company has been carrying out is â€Å"standardization†. This means replicating its menu and look across the world. But the truth is that there always has been a restlessness at McDonald’s, leading it to explore variations in both menu and building style. It started in the 1960s when Ray Kroc began installing outdoor seating in new units, transforming what had been a drive-in concept to a restaurant. Indoor seating, drive-thru windows, play areas for kids and other modifications followed. Limited-menu kiosks under such names as McSnack Spot, McTreat Spot and McStop have been tested with varying success. In the last 15 years, changes in consumer eating habits and in the restaurant industry have led McDonald’s to test some radical departures from its standard design (Perlik, 2005). Marketing Communication McDonalds The span of McDonald’s target market is very wide. As mentioned above, McDonald’s reaches different age brackets through the use of â€Å"brand journalism†. For instance, they had a tagline â€Å"You need a Break†. This is intended for adults who are busy working and are looking for a happy time, and McDonald’s delivers that. There are a number of reasons why people love McDonald’s and why they have served millions of burgers to millions of people. It could be that people still want their food fast and instantly, without sacrificing the taste, and at the same time, having fun. For the kids, they love the characters and definitely, the happy meal. This toy inside a meal is one of the most successful promotional strategies of McDonald’s. Its competitors like Carl’s Jr. and Burger King have directed advertising towards a different demographic – young teenage and college-age men – with trendy, often sexualised, imagery and messages that target men’s supposed desire for large, meat-filled burgers and rich, satisfying food. In 2005, for example, Carl’s Jr. debuted a controversial ad featuring a bikini-clad Paris Hilton writhing sensuously on an expensive Bentley luxury car while enjoying a large burger. The ad provoked outrage from a number of groups, but Carl’s Jr. sales climbed impressively (Wikipedia). Others may try but no one beats McDonald’s in being able to serve both kids and adults. The company, unlike Carl’s Jr. and Burger King, need not choose which specific market to serve. However, the culture of healthy eating is becoming a threat to fast food chains, even our giant McDonald’s. All of a sudden the country has gone into ‘health’ overdrive. The government published a White Paper called  Ã¢â‚¬Å"Choosing Health†, that revealed their plans to invest money into better advertising campaigns promoting healthy eating in children. Unsurprisingly, Z-lists celebrities jumped on the band wagon and have either released a book or a workout video (Goldie, 2006). Goldie adds that as a result of this ongoing obesity debate, McDonald’s and the fast-food Marketing Communication McDonalds  industry as a whole saw itself on the receiving end of negative publicity and suffered major criticism for providing unhealthy food. 2004 was the first year McDonald’s announced a loss in profits, coinciding with the release of the film documentary â€Å"Super Size Me† in July. The film follows the journey of Morgan Spurlock, who set out to discover the implications of eating nothing but Maccy D’s for a whole month, following three rules: he could only eat what was available, no super-sizing unless offered, and he had to eat every item on the menu at least once. Although the healthy eating trend is posing a threat to McDonald’s, Ronald and his friends are here to stay. I believe that McDonald’s marketing communications spears through this trend and reaches the hearts and palettes of millions of kids and adults worldwide through their campaigns. McDonald’s successfully gives us a reason every now and then why we should go there and bring our kids with us. It is not only food that people love in McDonald’s but the culture, feeling, and happiness that it has seeded for the past 50 years in millions of kids and kids at heart. Bibliography: Perlik, A 2005, ‘Redefining McDonald’s’, Rimag.com, viewed 12 December 2006, http://www.rimag.com/archives/2005/03a/design.asp. Perlik, A 2005, ‘McDonald’s 50th: Marketing’, Rimag.com, viewed 12 December 2006, http://www.rimag.com/archives/2005/03a/marketing.asp. Goldie, C 2004, ‘McDonalds, healthy eating, and the Happy Meal of the future’, Public Sphere, 12 December 2006, http://publicsphere.typepad.com/behindthespin/2006/02/mcdonalds_healt.html. ‘McDonalds’, Wikipedia, 12 December 2006, http://en.wikipedia.org/wiki/McDonald%27s. ‘Im lovin it’, Wikipedia, 12 December 2006, http://en.wikip How to cite Marketing Communication McDonalds, Essay examples

Performance Appraisal case study Essay Example

Performance Appraisal case study Paper The second option is to follow through with promoting Jose Luis, but to find a position with increased responsibilities and salary for Juan. The implications are as follows: Juan could be promoted into a Senior Salesperson role; a supervisory role or even be considered for a promotion at another site. This may serve to placate him. There are a few reasons that this alternative isnt the best option. First, positions shouldnt be created simply to keep employees happy. The organization needs to create and fill positions based on strategic objectives. Second, if the performance appraisal that was carried out was accurate, he shouldnt be moving up simply because of his tenure with the company. The third option is to rescind the job offer and to carry out a proper selection process including the two incumbents as well as any other internal or external incumbents. The implications are as follows: The company should seek legal advice and be prepared in case Jose Luis wishes to seek legal action. Although employment contract as generally considered at will whereby it can be terminated at any time, the company should still be well prepared. Although its not good practice to do this, its not entirely unusual when either a company find out new and relevant information about a candidate or when the company strategy changes. In this case, the new information was that there was less information about the candidate than previously thought. A senior level staff such as the Director of HR should speak with Jose Luis as quickly as possible to inform him of the error caused by the HR Manager. We will write a custom essay sample on Performance Appraisal case study specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Performance Appraisal case study specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Performance Appraisal case study specifically for you FOR ONLY $16.38 $13.9/page Hire Writer He should be informed that his performance is well recognized, but that the company has an obligation to everyone involved to ensure the hiring process is done correctly. If he is indeed the best person for the job the company will soon discover this. The job should then either be posted on a suitable employment website to gather candidates or, more preferably due to time pressures, be sent to a recruiter who may have candidates on hand. In this case, the interviewing can take place within one weeks time and a decision could be made within two weeks. The interviews should be well prepared. There should be at minimum two people present including the Director of Sales and a competent HR person (we would like to leave the current HR Manager out. This will be discussed later. ) The interview questions should be valid. In conjunction with the interview, employee track record (not including the performance appraisals which were uncertain) and seniority with the company, a decision should be made in a fair and equitable manner. Decision should be privately discussed with each internal candidate. He should be disciplined and retrained. Given how pivotal knowledge of hiring and performance management is for an HR professional, the company should evaluate whether or not the incumbent is the right person for the job. Terminating employment may need to be considered. The Director should assess the other responsibilities of the HR Manager. The best option although it will be a difficult one, is to take the fourth option, to rescind the offer and to conduct a fair and ethical hiring process for the position deciding between the two internal candidates. Although it may not send the best message about the company to rescind an offer, it is clear that the process was not done properly. The decision to hire internally is simply because it seems as though the company will be capable of finding a qualified manager between Juan and Jose Luis. If not, external candidates can be considered, but this doesnt seem to be a likely scenario.

Body Image Essays

Body Image Essays Body Image Paper Body Image Paper Essay Topic: A Hunger Artist People today are being fed by images that depict an â€Å"ideal† physical form. Men are portrayed with perfect, sculpted, six-pack abs, enormous muscles, and broad, hairless chests, while the women are nothing more than dresses supported by small bony frames. Apparently, these images are making people sick. Unsatisfied men and women, even early teens, are punishing themselves just so they can have that perfect body they see on TV or a magazine. If they do not succeed, their self-esteem, which is already low as it is, drops even more, consequently increasing their tendency to commit suicide. Although the media highly contribute to society’s concept of an ideal body, I do not blame them for the problems this concept brings to people. It is not their fault that these people are ungrateful for what they already have. Yes, that is what I call them: ungrateful, discontented whiners. It sounds harsh, but that is how I feel, especially for women who starve themselves to death just so they can fit into their brand new skinny jeans. People are dying from hunger for crying out loud! There are people who would do anything just so they can eat a fraction of what an average healthy human eats in a day. Why can’t they just be happy with their weight and the way they look? I do not think they would turn into whales if they would just eat enough food that is required for an average human to get enough nourishment a day. Men, on the other hand, do not strive to be skinny, but they do not try to be fat either. Men want the Abercrombie and Fitch model body, and in some cases, they want the Abercrombie and Fitch body on steroids. I am talking about those body building folks that spend most of their time in the gym lifting weights, flexing their muscles, and in particular, those in the â€Å"professional† wrestling business. I know they work out a lot, but some of those wrestlers’ bodies have attained a body that is naturally impossible to achieve by working out alone. Anabolic steroids- the common name for synthetic testosterone- have led to the most dramatic changes in the male form in modern history (Cloud). Steroids are known to reduce sperm production and literally shrink the testicles. I guess they do not care about siring children since they care more about getting or maintaining their perfect built than involving themselves in intimate situations. According to some surveys, men would rather go to the gym than be with their significant others (Cloud). Frankly, however, I do not care if women starve themselves to death or if men juice their manhood into oblivion. As long as these anorexic women and steroids-driven people are not hurting anyone else other than themselves, I guess there is nothing wrong with what they are doing. Still, I would rather see them give food to people who are really starving and spend money on real medication. Imagine the lives they would save instead of the lives they would ruin. I admire Liz Jones, the author of â€Å"What I Think About the Fashion World. † She is an editor of a big fashion magazine, but she does not want to work in a company that she believes to be portraying unrealistic images of women. She has no business helping others who do not want to help themselves. Like Liz Jones, I would not want to work either in the same environment if the company stands against my beliefs. I am irritated by people who think their image is so important. Perhaps, it is because body image has never been an issue for me. I do not have a body like those seen in TV and magazines, but I do not care. I am just happy that I am a healthy person, that I am fortunate enough to eat whenever I feel hungry, and that I have enough self-respect that I do not allow myself to be bullied by other people. It does not matter how fat or how wimpy you look. If you have any sort of respect for yourself, you would not allow others push your around. A great image is just a person loving his or herself no matter how fat or skinny he or she looks. The only reason I can think of why people see the images projected by media as ideal or real is they have psychological problems. A mentally healthy individual would clearly see that billboards and commercials are not real. Especially with today’s technology, editing programs can do almost everything. Rarely would anyone see pictures on magazines that have not been tainted by the hands of a graphics artist. Waist lines are reduced, blemishes are removed, and unwanted hairs are plucked; anything that might be considered horrendous in the fashion world is edited. Psychologists say that people with such conditions should immediately recognize that what they see on printed ads and TV are not real and just the product of extensive editing. But of course, that’s them being idealistic(Keim). The media’s responsibility now, even if it is not directly their fault, is to try to minimize these portrayals of unrealistic bodies of models. The media does not intend for anyone to indulge themselves in self-destructing behavior. All they really want is to make their magazine or commercial to look as presentable as possible. Hence, maybe they could place disclaimers on their ads that say that models may appear more beautiful in TV than in real life, much like the warning on side mirror of cars that objects appear closer than they actually are. Companies might not agree with this proposal, but anything they can do to help the depressed population would help. Again, it boils down to contentment and a positive outlook on life. Image is not everything; there are far more important things to worry about other than looking like America’s next top model or a Versace endorser, such as how we could help others or how we could help lessen climate change. Cloud, John. â€Å"Never Too Buff. † Time. 24 April 2000. 4 September 2008 time. com/time/magazine/article/0,9171,996688-2,00. html Keim, Brandon. â€Å"The Media Assault on Male Body Image. † Seedmagazine. com. 15 September 2006. 4 September 2008. http://seedmagazine. com/news/2006/09/the_media_assault_on_male_body. php? page=1