Testing Ought To Be Restricted - Free Essay Example

Sample details Pages: 2 Words: 534 Downloads: 6 Date added: 2019/04/12 Category Biology Essay Level High school Tags: Animal Testing Essay Did you like this example? In American culture numerous gatherings and associations are discussing regardless of whether creature testing ought to be restricted. While individuals trust that there are reasons why creature testing ought to be done, they are exceptionally seen to be a minority gathering. A few specialists share the conviction creature testing to be ethically off-base. Different specialists additionally trust that there are different alternatives accessible. In this work, we will examine the advantages and drawbacks of creature testing. There are numerous upsides and downsides to the act of creature testing. Sadly, neither appear to completely tip the scale to a side that satisfies everybody â€Å" including the overall population, government and researchers. The real genius for creature testing is that it helps specialists in discovering medications and medicines to enhance wellbeing and drug. Numerous medicinal medications have been made conceivable by creature testing, including disease and HIV drugs, insulin, anti-microbials, antibodies and some more. It is thus that creature testing is viewed as crucial for enhancing human wellbeing, additionally it is likewise why mainstream researchers and numerous individuals from people in general help its utilization. Don’t waste time! Our writers will create an original "Testing Ought To Be Restricted" essay for you Create order The shocking viewpoint is that a large number of these creatures gotten tests for substances that will never really observe endorsement or open utilization and utilize. It is this part of creature testing that many view as a noteworthy negative against the training. As it appears that the creature passed on futile on the grounds that no immediate advantage to people happened. In creature testing, endless creatures are probed and afterward slaughtered after their utilization. Others are harmed will even now experience the rest of their lives in bondage. Researchers ordinarily utilize creatures for testing purposes since they are viewed as like people. All things considered, scientists do perceive the constraints and contrasts, however the testing is done on creatures since they are believed to be the nearest match and best one with respect to applying this information to people. Another vital perspective to note is that creature testing guarantees the wellbeing of medications and numerous different substances people utilize or are presented to consistently. Medications specifically can convey critical perils with their utilization yet creature testing enables scientists to at first measure the security of medications before beginning preliminaries on people. This implies human mischief is decreased, also the lives that are spared â€Å" not just from shirking of the risks of medications but since the medications themselves spare lives and in addition enhance the nature of human life. The fundamental feedback here, as a rule, is that some trust creature testing is problematic. Following on that feedback is the preface that since creatures are in an unnatural domain, they will be under pressure. Along these lines, they wont respond to the medications similarly contrasted with their potential response in a regular habitat. In actuality, there have been various examinations that demonstrate the advantages to keeping a creature in its regular natural surroundings as the tests are managed. While there are various advantages and disadvantages of creature testing, the moral perspective dominates them two. In the last investigation, feeling might be a definitive deciding variable in whether a man trusts the advantages of creature testing exceed the issues related with the training.

Joseph Stalin Essay example - 1133 Words

Joseph Stalin, whose real name is Iosif Vissarionovich Dzhugashvili, was born on December 21, 1879 in the small town of Gori, Georgia. His family was poor and he was the only child of four to survive. His father was a shoemaker. He was a heavy drinker and died from wounds in a brawl when Stalin was 11 years old. His mother was a pious and hardworking woman. She wanted her son to have a good life so she entered him into priesthood. He attended elementary school run by the Orthodox Church and went on to the Orthodox theological seminary in Tiflis. There he joined a secret study group that opposed the Russian tsarist government. They discussed the radical ideas of Karl Marx and Stalin became a devout Marxist. Eventually, Stalin was expelled†¦show more content†¦Weakened by four long years of war the tsarist regime collapsed and a Provisional Government was set up to maintain control. In October of 1917 the Bolsheviks overthrew the provisional government and took over Moscow. Th en in 1918 the Treaty of Brest-Litovsk made Russia give up large tracts of land to lots of countries. Then a civil war erupted between Bolsheviks, Reds, and anti-Bolsheviks, Whites. In northern Russia, British, French, and U.S troops are capturing cities, as well as in the Russian Far East. Then Russia declares a policy of war communism with the state taking control of the whole economy causing millions of peasants to starve to death because the army confiscates grain for it own needs. Lenin proposes New Economic Policy which partially returns the market economy and provides a period of stability. A union treaty joins Russia, Ukraine, Belarus, and the Transcaucasia into the Soviet Union. The Soviet Union adopts a constitution based on dictatorship of the working class and the public ownership of land and the means of production. When Lenin dies, Joseph Stalin takes over. Stalin takes the situation of the Soviet Union and uses it to make himself in absolute control of the country. Jo seph Stalin becomes a Totalitarian dictator by maneuvering to establish a powerful place in the party. By 1901, Stalin was a member in the Social Democratic Party. Then it split into two separate parties. Stalin supported the moreShow MoreRelatedEssay Joseph Stalin3070 Words   |  13 PagesJoseph Stalin Joseph Stalin was one of the biggest mass murderers of the twentieth century. From the purges in the Red Army to forced relocations, Stalin had the blood of millions on his hands. This essay is not going to debate the fact that this was indeed a brutal and power hungry individual, because he was indeed just that. I will on the other hand show you that through his way of governing the Soviet Union, he actually saved mother Russia from the German invasion in World War Two through hisRead MoreJoseph Stalin Genocide1421 Words   |  6 PagesJoseph Stalin’s Genocide: 50 Million Deaths From 1919 to 1953 when Stalin died about 50 million lives were taken in the Gulags of Russia (â€Å"Videofact†). In total there were 53 Gulags and 423 labor camps (â€Å"Gulag†).   Stalin was considered one of the most feared dictators because of his secret police and the Gulags. During a series of interviews in 1996, a Soviet veteran who lived in Minsk claimed to have seen a U.S. POW in May or June 1953. The POW was a Korean War F-86D pilot whose plane had beenRead MoreThe Death Of Joseph Stalin1829 Words   |  8 Pagesâ€Å"Death is the solution to all problems. No man - no problem.† This is a direct quote from one of the most notorious men in history, Joseph Stalin. Stalin was the leader of the Soviet Union from the mid 1920’s until his death. The period in which he ruled over the Soviet Union was known as the Reign of Terror because he was a malicious leader who was ready to do anything to maintain the level of power he achieved. He will forever be remembered as a cold blooded and heartless leader, who took the livesRead MoreEssay on Joseph Stalin2352 Words   |  10 Pages â€Å"The man who turned the Soviet Union from a backward country into a world superpower at unimaginable human cost (Joseph Stalin).† â€Å"Stalin was born into a dysfunctional family in a poor village in Georgia (Joseph Stalin).† Permanently scarred from a childhood bout with smallpox and having a mildly deformed arm, Stalin always felt unfairly treated by life, and thus developed a strong, romanticized desire for greatness and respect, combined with a shrewd streak of calculating cold-heartedness towardsRead MoreJoseph Stalin Research Paper1472 Words   |  6 Pagesgreat or corrupt; they are rarely both. Most of Russia’s history is filled with corrupt leaders. Joseph was one of those leaders. Stalin killed millions of people during his rule. But Stalin also led the Soviet Union almost to the top in world power. Stalin had many influences that led him to his Soviet Leadership in which gave him many admirers but even more non-supporters. At the age of 10, Joseph â€Å"Stalin† Djugashvili attended Gori’s religious elementary school. His mother, Yekaterina, wanted himRead MoreEssay on The life of Joseph Stalin554 Words   |  3 PagesThe life of Joseph Stalin Joseph Stalin. One of the Russias most supreme leaders. But one of its most horrid as well. He brought them up while also letting them down. Some could say where would we be without him. But others wish they never were led by him. He went from nothing to the most powerful man in the now most powerful country. In the early years. He was first born Josef Vissarionovich Djugashvili to a poor shoemaker of a father on December 21 1879. It was a small village calledRead MoreExecution By Hunger, By Joseph Stalin1081 Words   |  5 PagesExecution by Hunger 1. Collectivization was peasants being forced to give up their goods to the government. Collectivization started at the end of 1929 by Joseph Stalin. He began collectivization as part of the 5 year plan because he feared the invasion from the Allied countries in the west. He increased industrialization so he could earn more money just in case there was a war. This impacted the peasants of Ukraine because majority of the farmers had their own land it was their only way of incomeRead MoreJoseph Stalin And Vladimir Putin2340 Words   |  10 PagesJoseph Stalin and Vladimir Putin are two of the most famous and influential figures of Russian history. Joseph Stalin’s iron fist ruled Russia from the mid-1920’s until his death in 1953. Under Stalin’s totalitarian government, the Union of Soviet Socialist Republics played a pivotal role in several major conflicts, including World War II and the Cold War. Stalin’s main goal seemed to be expanding Russia and spreadi ng the influence of communism. Contrastingly, Vladimir Putin has held power from 1999Read MoreEssay about Joseph Stalin2651 Words   |  11 PagesJoseph Stalin was the leader of the Soviet Union from 1922-1953, when he died. He was responsible for one of the most notable and devastating genocides, the Great Purge. His vicious reign took the lives of around 20-60 million people by his rigid and cruel treatment. Through his exploitation of the lower class and his manipulative abuse of power, Stalin created one of the worst examples of leadership in history. It takes an interesting character to be able to execute the cruelties displayed in hisRead MoreCharacteristics Of Joseph Stalin The Prince818 Words   |  4 PagesK History Honors/Block E 4 October 2017 Perfect Prince On December 21, 1879 (Editors, Biography.com) Iosef Vissarionovich Dzhugashvili was born. He was later known as Joseph Stalin and he was one of the most powerful men in the world during the 19th century. According to Niccolo Machiavellis views in the book, The Prince, Stalin was the perfect prince, or in this case the perfect dictator . The Prince examines the traits that are needed to be a perfect leader. Traits such as being feared, but

Marketing Communication McDonalds Free Essays

McDonald’s Corporation is the world’s largest fast food chain, selling primarily hamburgers, chicken, french fries and carbonated drinks; and more recently salads, fruit and carrot sticks. The business was founded in 1940 with a restaurant opened by siblings Dick and Mac McDonald. It was their introduction of the â€Å"Speedee Service System† in 1948 that established the principles of the fast-food restaurant. We will write a custom essay sample on Marketing Communication McDonalds or any similar topic only for you Order Now However, the company today dates its â€Å"founding† to the opening of CEO Ray Kroc’s first franchised restaurant, the company’s ninth, in 1955. He opened his first McDonald’s in Des Plaines, Illinois in April 1955 (Wikipedia). McDonald’s is one of the world’s largest brand for a reason. They take marketing communications seriously. McDonald’s spends billions of dollars with outside advertising and promotional agencies to communicate to its customers. According to Allison Perlik (2005), McDonald’s relies highly on targeted advertising and marketing communications and this is a central reason it is one of the world’s best-known brands. San Francisco-based researcher Interbrand ranked it 7th among the 100 most powerful brands in the world last year. It values the McDonald’s brand at $25 billion, up 1% (and up one notch in the ranking) from 2003 thanks to the chain’s sales rebound (Perlik, 2005). McDonald’s has had its deepest impact as a marketer has been through the variety of its messages to consumers. Larry Light’s (McDonald’s Global Marketing Officer) term for the company’s marketing strategy is â€Å"brand journalism† which means telling different stories to several demographic groups through a variety of media, while ensuring that all those communications reinforce a single brand image. For decades, McDonald’s has simultaneously addressed kids, teens, Marketing Communication McDonalds  adults, moms, parents, grandparents, African Americans, Latinos, Asians and others with marketing meant to connect the brand with people’s lives (Perlik, 2005). The most recent campaign the fastfood giant deployed is i’m lovin’ it. According to Wikepedia, this is an international branding campaign by primarily aimed at people aged 15-24. It was created by Heye Partner, a longtime McDonald’s agency based in Unterhaching, Germany, near Munich, and a member of the DDB Worldwide Communications Group, Inc. It was the company’s first global advertising campaign and was launched in Munich, Germany on September 2, 2003, under the German title ich liebe es. The English part of the campaign was launched on September 29, 2003 with the music of Tom Batoy and Franco Tortora (Mona Davis Music) and vocals by Justin Timberlake in which the slogan appears used in many of the introductory spots. The campaign is proving to be successful as it is being popularly used around the globe. Another strategy the company has been carrying out is â€Å"standardization†. This means replicating its menu and look across the world. But the truth is that there always has been a restlessness at McDonald’s, leading it to explore variations in both menu and building style. It started in the 1960s when Ray Kroc began installing outdoor seating in new units, transforming what had been a drive-in concept to a restaurant. Indoor seating, drive-thru windows, play areas for kids and other modifications followed. Limited-menu kiosks under such names as McSnack Spot, McTreat Spot and McStop have been tested with varying success. In the last 15 years, changes in consumer eating habits and in the restaurant industry have led McDonald’s to test some radical departures from its standard design (Perlik, 2005). Marketing Communication McDonalds The span of McDonald’s target market is very wide. As mentioned above, McDonald’s reaches different age brackets through the use of â€Å"brand journalism†. For instance, they had a tagline â€Å"You need a Break†. This is intended for adults who are busy working and are looking for a happy time, and McDonald’s delivers that. There are a number of reasons why people love McDonald’s and why they have served millions of burgers to millions of people. It could be that people still want their food fast and instantly, without sacrificing the taste, and at the same time, having fun. For the kids, they love the characters and definitely, the happy meal. This toy inside a meal is one of the most successful promotional strategies of McDonald’s. Its competitors like Carl’s Jr. and Burger King have directed advertising towards a different demographic – young teenage and college-age men – with trendy, often sexualised, imagery and messages that target men’s supposed desire for large, meat-filled burgers and rich, satisfying food. In 2005, for example, Carl’s Jr. debuted a controversial ad featuring a bikini-clad Paris Hilton writhing sensuously on an expensive Bentley luxury car while enjoying a large burger. The ad provoked outrage from a number of groups, but Carl’s Jr. sales climbed impressively (Wikipedia). Others may try but no one beats McDonald’s in being able to serve both kids and adults. The company, unlike Carl’s Jr. and Burger King, need not choose which specific market to serve. However, the culture of healthy eating is becoming a threat to fast food chains, even our giant McDonald’s. All of a sudden the country has gone into ‘health’ overdrive. The government published a White Paper called  Ã¢â‚¬Å"Choosing Health†, that revealed their plans to invest money into better advertising campaigns promoting healthy eating in children. Unsurprisingly, Z-lists celebrities jumped on the band wagon and have either released a book or a workout video (Goldie, 2006). Goldie adds that as a result of this ongoing obesity debate, McDonald’s and the fast-food Marketing Communication McDonalds  industry as a whole saw itself on the receiving end of negative publicity and suffered major criticism for providing unhealthy food. 2004 was the first year McDonald’s announced a loss in profits, coinciding with the release of the film documentary â€Å"Super Size Me† in July. The film follows the journey of Morgan Spurlock, who set out to discover the implications of eating nothing but Maccy D’s for a whole month, following three rules: he could only eat what was available, no super-sizing unless offered, and he had to eat every item on the menu at least once. Although the healthy eating trend is posing a threat to McDonald’s, Ronald and his friends are here to stay. I believe that McDonald’s marketing communications spears through this trend and reaches the hearts and palettes of millions of kids and adults worldwide through their campaigns. McDonald’s successfully gives us a reason every now and then why we should go there and bring our kids with us. It is not only food that people love in McDonald’s but the culture, feeling, and happiness that it has seeded for the past 50 years in millions of kids and kids at heart. Bibliography: Perlik, A 2005, ‘Redefining McDonald’s’, Rimag.com, viewed 12 December 2006, http://www.rimag.com/archives/2005/03a/design.asp. Perlik, A 2005, ‘McDonald’s 50th: Marketing’, Rimag.com, viewed 12 December 2006, http://www.rimag.com/archives/2005/03a/marketing.asp. Goldie, C 2004, ‘McDonalds, healthy eating, and the Happy Meal of the future’, Public Sphere, 12 December 2006, http://publicsphere.typepad.com/behindthespin/2006/02/mcdonalds_healt.html. ‘McDonalds’, Wikipedia, 12 December 2006, http://en.wikipedia.org/wiki/McDonald%27s. ‘Im lovin it’, Wikipedia, 12 December 2006, http://en.wikip How to cite Marketing Communication McDonalds, Essay examples

Marketing Communication McDonalds Free Essays

McDonald’s Corporation is the world’s largest fast food chain, selling primarily hamburgers, chicken, french fries and carbonated drinks; and more recently salads, fruit and carrot sticks. The business was founded in 1940 with a restaurant opened by siblings Dick and Mac McDonald. It was their introduction of the â€Å"Speedee Service System† in 1948 that established the principles of the fast-food restaurant. We will write a custom essay sample on Marketing Communication McDonalds or any similar topic only for you Order Now However, the company today dates its â€Å"founding† to the opening of CEO Ray Kroc’s first franchised restaurant, the company’s ninth, in 1955. He opened his first McDonald’s in Des Plaines, Illinois in April 1955 (Wikipedia). McDonald’s is one of the world’s largest brand for a reason. They take marketing communications seriously. McDonald’s spends billions of dollars with outside advertising and promotional agencies to communicate to its customers. According to Allison Perlik (2005), McDonald’s relies highly on targeted advertising and marketing communications and this is a central reason it is one of the world’s best-known brands. San Francisco-based researcher Interbrand ranked it 7th among the 100 most powerful brands in the world last year. It values the McDonald’s brand at $25 billion, up 1% (and up one notch in the ranking) from 2003 thanks to the chain’s sales rebound (Perlik, 2005). McDonald’s has had its deepest impact as a marketer has been through the variety of its messages to consumers. Larry Light’s (McDonald’s Global Marketing Officer) term for the company’s marketing strategy is â€Å"brand journalism† which means telling different stories to several demographic groups through a variety of media, while ensuring that all those communications reinforce a single brand image. For decades, McDonald’s has simultaneously addressed kids, teens, Marketing Communication McDonalds  adults, moms, parents, grandparents, African Americans, Latinos, Asians and others with marketing meant to connect the brand with people’s lives (Perlik, 2005). The most recent campaign the fastfood giant deployed is i’m lovin’ it. According to Wikepedia, this is an international branding campaign by primarily aimed at people aged 15-24. It was created by Heye Partner, a longtime McDonald’s agency based in Unterhaching, Germany, near Munich, and a member of the DDB Worldwide Communications Group, Inc. It was the company’s first global advertising campaign and was launched in Munich, Germany on September 2, 2003, under the German title ich liebe es. The English part of the campaign was launched on September 29, 2003 with the music of Tom Batoy and Franco Tortora (Mona Davis Music) and vocals by Justin Timberlake in which the slogan appears used in many of the introductory spots. The campaign is proving to be successful as it is being popularly used around the globe. Another strategy the company has been carrying out is â€Å"standardization†. This means replicating its menu and look across the world. But the truth is that there always has been a restlessness at McDonald’s, leading it to explore variations in both menu and building style. It started in the 1960s when Ray Kroc began installing outdoor seating in new units, transforming what had been a drive-in concept to a restaurant. Indoor seating, drive-thru windows, play areas for kids and other modifications followed. Limited-menu kiosks under such names as McSnack Spot, McTreat Spot and McStop have been tested with varying success. In the last 15 years, changes in consumer eating habits and in the restaurant industry have led McDonald’s to test some radical departures from its standard design (Perlik, 2005). Marketing Communication McDonalds The span of McDonald’s target market is very wide. As mentioned above, McDonald’s reaches different age brackets through the use of â€Å"brand journalism†. For instance, they had a tagline â€Å"You need a Break†. This is intended for adults who are busy working and are looking for a happy time, and McDonald’s delivers that. There are a number of reasons why people love McDonald’s and why they have served millions of burgers to millions of people. It could be that people still want their food fast and instantly, without sacrificing the taste, and at the same time, having fun. For the kids, they love the characters and definitely, the happy meal. This toy inside a meal is one of the most successful promotional strategies of McDonald’s. Its competitors like Carl’s Jr. and Burger King have directed advertising towards a different demographic – young teenage and college-age men – with trendy, often sexualised, imagery and messages that target men’s supposed desire for large, meat-filled burgers and rich, satisfying food. In 2005, for example, Carl’s Jr. debuted a controversial ad featuring a bikini-clad Paris Hilton writhing sensuously on an expensive Bentley luxury car while enjoying a large burger. The ad provoked outrage from a number of groups, but Carl’s Jr. sales climbed impressively (Wikipedia). Others may try but no one beats McDonald’s in being able to serve both kids and adults. The company, unlike Carl’s Jr. and Burger King, need not choose which specific market to serve. However, the culture of healthy eating is becoming a threat to fast food chains, even our giant McDonald’s. All of a sudden the country has gone into ‘health’ overdrive. The government published a White Paper called  Ã¢â‚¬Å"Choosing Health†, that revealed their plans to invest money into better advertising campaigns promoting healthy eating in children. Unsurprisingly, Z-lists celebrities jumped on the band wagon and have either released a book or a workout video (Goldie, 2006). Goldie adds that as a result of this ongoing obesity debate, McDonald’s and the fast-food Marketing Communication McDonalds  industry as a whole saw itself on the receiving end of negative publicity and suffered major criticism for providing unhealthy food. 2004 was the first year McDonald’s announced a loss in profits, coinciding with the release of the film documentary â€Å"Super Size Me† in July. The film follows the journey of Morgan Spurlock, who set out to discover the implications of eating nothing but Maccy D’s for a whole month, following three rules: he could only eat what was available, no super-sizing unless offered, and he had to eat every item on the menu at least once. Although the healthy eating trend is posing a threat to McDonald’s, Ronald and his friends are here to stay. I believe that McDonald’s marketing communications spears through this trend and reaches the hearts and palettes of millions of kids and adults worldwide through their campaigns. McDonald’s successfully gives us a reason every now and then why we should go there and bring our kids with us. It is not only food that people love in McDonald’s but the culture, feeling, and happiness that it has seeded for the past 50 years in millions of kids and kids at heart. Bibliography: Perlik, A 2005, ‘Redefining McDonald’s’, Rimag.com, viewed 12 December 2006, http://www.rimag.com/archives/2005/03a/design.asp. Perlik, A 2005, ‘McDonald’s 50th: Marketing’, Rimag.com, viewed 12 December 2006, http://www.rimag.com/archives/2005/03a/marketing.asp. Goldie, C 2004, ‘McDonalds, healthy eating, and the Happy Meal of the future’, Public Sphere, 12 December 2006, http://publicsphere.typepad.com/behindthespin/2006/02/mcdonalds_healt.html. ‘McDonalds’, Wikipedia, 12 December 2006, http://en.wikipedia.org/wiki/McDonald%27s. ‘Im lovin it’, Wikipedia, 12 December 2006, http://en.wikip How to cite Marketing Communication McDonalds, Essay examples